The commercial space and the satisfaction of its users: use of immersive virtual reality to simulate project alternatives

Abstract

In architecture the dialogue between the architect and the client and end users is of extreme importance in order to respond to the expectations of the users. This dialogue should include an active participation of the end user in the design process. Such an involvement increases the users’ engagement with the proposals guaranteeing a greater satisfaction of them with the final built space. The present study was carried out in partnership with a real customer, Galp, and focuses on the design of a transformation to one of Galps’ convenience stores by introducing new concepts for the commercial space. In addition to the proposed changes, it was intended to consult the clients (end users of the store) and evaluate their satisfaction with the proposals presented. For this, it was decided to perform satisfaction tests using Immersive Virtual Reality (IVR) as a space simulation method. The IVR was used in tests with the end users and allowed to conclude that users consider that the presented proposals value the commercial space and the mobility within the store. It is also concluded that the use of IVR helps a good understanding of space for lay-persons.